CREATIVE DIRECTOR / COPYWRITER
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Gorillas

The grocery-delivery brand went quiet after being bought by Getir. Since mid-2023 I’ve worked closely with the amazing in-house team to get the brand back on track, working as ACD, Copywriter Lead, Actor, Content Creator, Producer, Voice Over, Location and Casting Scout, Hand-Model and whatever it takes to make Gorillas reach eyes and ears (and tummies) of their audience again. Here’s what we’ve made, with little budget and huge effort. Oh, all of that and in only 10 months - what about that for fast delivery? 😎 🚴. Have fun.


Fast-Forwaded Unskippable Ads

Our mission is to save people’s time, so we fast-forwarded our pre-rolls ads to do just that.

Produced by Marille Studio.


Neighbourfoods - From Berlin to Berlin

We needed to tell Berliners that the Berlin-born brand was up and running again, delivering groceries all over the city. We gave the Berliner neighborhoods a slight twist, simply “inserting” one of our groceries in each one of their names (Prenzlauer Berg, MItte, Kreuzberg, Neuköln, Schönebread, Friedrichshain, Charlottenburg, Moabit, Steglitz and Bergmannkiez). The OOH campaign was a big hit amongst Berliners, and got picked by W&V as “Top of the Week”

Art directed by Yagmur Ruzgar, photographed by Conrad Bauer, produced by TAKE.


A Supermarket Love Story

Couples that met in a supermarket have such a beautiful story, don’t they?

Produced by Dreamscope, sound and audio by DaHouse, Directed by Tim Füsslinger


Water into Sparkling Wine

Germans celebrate Easter drinking prosecco, so we created a special promotion featuring a very special Dude (and his beloved Father).

Original track and sound by DaHouse, filmed by Andrii Rozhko, played and directed by me.



The Naughty List

Why only those who are “nice” deserve Xmas goodies? In honour of the “naughty ones” we created our own “Naughty List”: an exclusive category in our app featuring booze, smokes and sexy stuff.

We got “Naughty Santa” to ride through the streets of Europe’s naughtiest city, and used wild projections in iconic locations, including Berlin’s top fetish clubs, where Berliners queue for hours just to get a little naughty.

Produced by Cookie Studio. Wild projections by Paper Trails Europe. Soundtrack by DaHouse. Films directed by Thiago Maia.


Cook Rookies

A series of reels targeted at a species that has a lot to learn from our easy in-app recipes.

Produced in-house. Directed by Andrii Rozhko. One of the “cook rookies” played by me.


Saved by the Doorbell

Spotify Ads to remind you that when you need groceries delivered quickly, Gorillas delivers it fast as f…DING DONG

Produced by DaHouse Audio


World Vegan Day

I turned something I experience almost every day into an ad to promote our vegan range on World Vegan Day

Shot by Andrii Rozhko, played by me.


Doorbells Reels

A series of Reels/Stories to let people know we were doing the same as them: scrolling, swiping and tapping. Just, in real life.


Christmas Doormats

In the true Christmas spirit, we rewrote famous carols and gifted these reels to our top suppliers. Which also became branded digital ads. The Pay Off? Christmas goodies at your door? Sounds good

Produced by DaHouse Audio


CRM - Fun amongst the spam

A few examples of CRM stuff I wrote, having not much respect for the limit of characters…(which is perhaps why they worked)

Easter Email | Churn Customers

Launch of Zeit für Brot | Active Customers

 

Easyjet Boarding Pass

Headline I wrote for the media space in Easyjet boarding passes flying to London* and Berlin.

*I hope the final artwork ran without the typo


Door Handle

Direct Mail hanged on doors of potential customers