CREATIVE DIRECTOR / COPYWRITER
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Shopify Balance

Shopify asked me to rewrite an ad for Bank of Italy, from 1910 (see below), repurposed for Shopify Balance and the modern days - and modern ways to do “banking”
Not in a hundred years i thought I’d write a long copy ad to run in the New York Times. In a hundred and twelve years? Maybe.

The original ad for “Bank of Italy”, written in 1910