In 2018 my partner and I were the winners of the Print Young Lions (professionals under 30) in Germany where we had to compete against other finalists in a 24 hour turnaround brief. The task was to relaunch the snack Joghurt-Schnitte based on their current business challenges. And that’s what we came up with:
After winning unanimously according to the German jury and client, we're sent to Cannes to represent Germany against 37 other countries, where we had to crack another 24 hour brief. The task was to get people with Intellectual and Developmental Disabilities to apply for jobs in the Creative Industry.
We subverted the wrong presumption that the audience portrayed is always the victim, with the work below:
We won - also unanimously - the first gold for Germany in the category
This landed us in the German Media, having an article written about ourselves and our achievement in W&V, as well as being included in Horizont's list of top 35 creatives under 35.
