Hi, I’m Edu Balestra. I write, creative-direct and create content using AI.
AuthenticIntelligence.
Like the sound of that?Then you’re in for a good time.
Selected work · 16 projects
Open one. Or all of them.
01PranksVolkswagenFilm
You must be wondering if I can write good scripts.
Hope the answer won’t shock you.
Made with Grabarz & Partner, Hamburg
02Dirt is GloryPersilPR · Sports
I can do football and all kinds of sports.
Except keep-ups. (I’m a goalie.)
Made with MullenLowe UK
03CSD Robloxgot2bCulture · Gaming
I guess I can teach Gen-Z some history.
Made with Jung von Matt/Nerd
04Fast-Forward AdsGorillasPre-roll
I can make ads people don’t want to skip.
And when they have no choice, the least I can do is fast-forward them.
Made in-house
05Angel’s SoulsSave One PersonGaming
Or I can donate life in the virtual world, just to remind gamers to donate in the real one.
Made at BBDO Berlin
06NeighbourfoodGorillasOOH · Brand relaunch
I can do a big brand relaunch with a pun.
Or ten.
Made in-house










Scroll sideways for all 10 →
07Naughty ListGorillasOOH · Activation
Can I create a “Naughty List” for a groceries app and get Santa to dress naughty in Berlin’s naughtiest clubs?
Apparently, yes.
Made in-house


08Crypto BroUnahBranded content · Social
I can bring a Crypto Bro to an eco-village.
And make everyone love the contradiction.
Made independently
09Comedy FilmsGorillas, smart, World ID, EssoFilms
“Great, Mr Balestra… but can you do funny films? We need to bring humour back to adv…”
SO GLAD YOU ASKED.
Made at Gorillas in-house, BBDO Berlin, adam&eve Berlin, Adam & Eve DDB
10Edu Generated ContentUnah, Gorillas, HelloNancy, SyloSocial · UGC creator
Did I just catch you wondering if I can “do” social-first? First of all, I’m 37, not 73.
And if by do you mean write, act, produce and direct, then yes, guess I can.
Made independently
11The Time-TravellerCity of RavensburgFilm
Speaking of writing and acting, I can also be an odd time traveller visiting his modern hometown.
Made at Dreamscope
12Whopper DiamondBurger KingBrand content · Activation
Hm, what else can I do? I can arrange weddings.
Made at Grabarz & Partner
13Emoji RescueWall’s (Unilever)Social · Activation
I can rescue sad emojis with happy ice creams.
Made at Adam & Eve DDB
14Drop LabsDesperadosBrand content · Music video
And I can definitely make cool music videos with experiments triggered by sound.
Because why not.
Made at Adam & Eve DDB
15Dead RareHarvey NicholsPrint · OOH
I can hang a rare gem on an even rarer bird.
And make the cover of Lürzer’s Archive.
Made at Adam & Eve DDB


16Visa FormsHarvey NicholsPrint
And I can give fancy travellers a few good reasons to fly into the UK.
Made at Adam & Eve DDB



And the part you’ll appreciate most
I can give your pitch deck a memorable narrative.
Not another “here’s the recap, here’s the strategy, here’s the creati…zZzZZ”. That wins more pitches than exhausting your team on 17 activations, if you ask me.