Hi. I’m Edu Balestra.
I write, creative-direct and sell ideas that make people nervous.
And if you’re wondering what else I can do,you’re in for a good time…
Selected work · 20 projects
Open one. Or all of them.
01PranksVolkswagenFilm
I can definitely write good old TV spots.
(Remember them?)
Made at Grabarz & Partner
02Dirt is GloryPersilPR · Sports
I can live up to the Brazilian cliché and do football.
(I’m a goalkeeper, though.)
Made at MullenLowe UK
03Crypto Bro in an EcovillageUnahBrand content · Social
I can create a Crypto Bro and put him in an ecovillage.
(And play the role too.)
Made independently
04CSD Robloxgot2bCulture · Gaming
Guess I can teach Gen-Z some history.
Made at Jung von Matt/Nerd
05Angel’s SoulsSave One PersonGaming
Speaking of gaming, I can donate life in the virtual world.
Just to remind gamers to donate in the real one.
Made at BBDO Berlin
06Whopper DiamondBurger KingBrand content · Activation
I can arrange sweet weddings.
Made at Grabarz & Partner
07NeighbourfoodGorillasOOH · Brand relaunch
I can do a big brand relaunch with a pun.
Or ten of them.
Made in-house
Scroll sideways for all 10 →
08Fast-Forward AdsGorillasPre-roll · Film
I can make the most annoying kind of ads kind of fun.
Made in-house
09Naughty ListGorillasOOH · Activation
Can I create a “Naughty List” for a groceries app and get Santa to dress naughty in Berlin’s naughtiest clubs?
Apparently, yes.
Made in-house
10Comedy FilmsGorillas, smart, World ID, Esso, Bear SnacksFilms
“Great, Mr Balestra… but can you do funny films? We need to bring humour back to adv…”
SO GLAD YOU ASKED.
Made at Gorillas in-house, BBDO Berlin, Adam & Eve Berlin, Adam & Eve DDB London and independently
11Edu Generated ContentUnah, Gorillas, HelloNancy, SyloSocial · UGC creator
Did I just catch you wondering if I can do social-first?
First of all, I’m 37, not 73. And if by do you mean write, act, produce and direct, then yes, guess I can.
Made independently
12The Time-TravellerCity of RavensburgFilm
Speaking of writing and acting, I can also be an odd time traveller visiting his modern hometown.
Made at Dreamscope
13ParanoiasmartPrint · OOH · Radio
I can make people question their sanity a little bit.
Made at BBDO Berlin
Radio · Washing machine
14Emoji RescueWall’s (Unilever)Social · Activation
Hm, what else can I do?I can rescue sad emojis with happy ice creams.
Made at Adam & Eve DDB London
15Bad ParkingsmartPrint · OOH
I can turn shitty behaviour into a product benefit.
Made at BBDO Berlin
Scroll sideways for all 5 →
16Drop LabsDesperadosBrand content · Music video
And I can definitely make cool music videos with experiments triggered by sound.
Because why not.
Made at Adam & Eve DDB London
17Letters from HomeAmazon RingFilm
I can win pitches for a German agency working from a Greek island.
Made at Grabarz & Partner
18Please HelpProject TresFilm
I can dramatise what’s already sadly very dramatic.
Made independently
19Dead RareHarvey NicholsPrint · OOH
I can hang a rare gem on an even rarer bird.
And make the cover of Lürzer’s Archive.
Made at Adam & Eve DDB London
20Visa FormsHarvey NicholsPrint
And I can give fancy travellers a few good reasons to fly into the UK.
Made at Adam & Eve DDB London
And the part you’ll appreciate most
I can give your pitch deck a memorable narrative.
Not another “here’s the recap, here’s the strategy, here’s the creati…zZzZZ”.That wins more pitches than exhausting your team on 17 activations, if you ask me.