Hi, I’m Edu Balestra. I write, creative-direct and create content using AI.

AuthenticIntelligence.

Like the sound of that?Then you’re in for a good time.

Selected work · 16 projects

Open one. Or all of them.

01PranksVolkswagenFilm

You must be wondering if I can write good scripts.

Hope the answer won’t shock you.

Made with Grabarz & Partner, Hamburg

Pranks · Volkswagen
02Dirt is GloryPersilPR · Sports

I can do football and all kinds of sports.

Except keep-ups. (I’m a goalie.)

Made with MullenLowe UK

Dirt is Glory · Persil
03CSD Robloxgot2bCulture · Gaming

I guess I can teach Gen-Z some history.

Made with Jung von Matt/Nerd

CSD Roblox · got2b
04Fast-Forward AdsGorillasPre-roll

I can make ads people don’t want to skip.

And when they have no choice, the least I can do is fast-forward them.

Made in-house

Fast-Forward Ads · Gorillas
05Angel’s SoulsSave One PersonGaming

Or I can donate life in the virtual world, just to remind gamers to donate in the real one.

Made at BBDO Berlin

Angel’s Souls · Save One Person
06NeighbourfoodGorillasOOH · Brand relaunch

I can do a big brand relaunch with a pun.

Or ten.

Made in-house

Neighbourfood · Gorillas
07Naughty ListGorillasOOH · Activation

Can I create a “Naughty List” for a groceries app and get Santa to dress naughty in Berlin’s naughtiest clubs?

Apparently, yes.

Made in-house

Naughty List Santa projected on Berghain
Berghain, Friedrichshain
Naughty List Santa projected near KitKat Club
KitKat Club, Mitte
08Crypto BroUnahBranded content · Social

I can bring a Crypto Bro to an eco-village.

And make everyone love the contradiction.

Made independently

Crypto Bro · Unah
09Comedy FilmsGorillas, smart, World ID, EssoFilms

“Great, Mr Balestra… but can you do funny films? We need to bring humour back to adv…”

SO GLAD YOU ASKED.

Made at Gorillas in-house, BBDO Berlin, adam&eve Berlin, Adam & Eve DDB

Comedy film 1
Comedy film 2
Comedy film 3
Comedy film 4
10Edu Generated ContentUnah, Gorillas, HelloNancy, SyloSocial · UGC creator

Did I just catch you wondering if I can “do” social-first? First of all, I’m 37, not 73.

And if by do you mean write, act, produce and direct, then yes, guess I can.

Made independently

Reel 1
Reel 2
Reel 3
Reel 4
11The Time-TravellerCity of RavensburgFilm

Speaking of writing and acting, I can also be an odd time traveller visiting his modern hometown.

Made at Dreamscope

The Time-Traveller · City of Ravensburg
12Whopper DiamondBurger KingBrand content · Activation

Hm, what else can I do? I can arrange weddings.

Made at Grabarz & Partner

Whopper Diamond · Burger King
13Emoji RescueWall’s (Unilever)Social · Activation

I can rescue sad emojis with happy ice creams.

Made at Adam & Eve DDB

Emoji Rescue · Wall’s
14Drop LabsDesperadosBrand content · Music video

And I can definitely make cool music videos with experiments triggered by sound.

Because why not.

Made at Adam & Eve DDB

Drop Labs · Desperados
15Dead RareHarvey NicholsPrint · OOH

I can hang a rare gem on an even rarer bird.

And make the cover of Lürzer’s Archive.

Made at Adam & Eve DDB

Dead Rare poster: a bald ibis wearing a sapphire necklace
Harvey Nichols Fine Jewellery
Dead Rare on the cover of Lürzer’s Archive Vol. 04-2017
Lürzer’s Archive cover, Vol. 04-2017
16Visa FormsHarvey NicholsPrint

And I can give fancy travellers a few good reasons to fly into the UK.

Made at Adam & Eve DDB

Visa form: purpose of visit, a Moncler shell jacket
Menswear
Visa form: length of stay, checking out every tote and clutch
Accessories
Visa form: where you will stay, mostly on the beauty floor
Beauty

And the part you’ll appreciate most

I can give your pitch deck a memorable narrative.

Not another “here’s the recap, here’s the strategy, here’s the creati…zZzZZ”. That wins more pitches than exhausting your team on 17 activations, if you ask me.