• Creative Director
  • Copywriter
  • Content Creator
  • Comedian

Who am I?

Traditional, social, PR, comedy: I’ve worked across all of it, and I’d rather be known for still learning than for any single label. Fancy a coffee or a chat? Drop me a line.

Edu Balestra on set, seen on a camera monitor

Experience

  • 2023–nowIndependent Creative, remoteCreative Director / Copywriter, for top agencies all over the world
  • 2023Gorillas, BerlinCopy Lead
  • 2022–2023DDB Germany, DüsseldorfCreative Director
  • 2019–2021BBDO Germany, BerlinSenior Copywriter
  • 2017–2018Grabarz & Partner, HamburgSenior Copywriter
  • 2014–2017Adam & Eve DDB, LondonJunior Copywriter
  • 2013Placement, LondonA full year doing placement gigs in London
  • 2010–2012Shitty Agencies, São PauloIntern copywriter, working my ass off at the shittiest agencies you can think of

Awards

Cannes Lions

  • 1× Bronze
  • 2× Shortlist
  • 1× Gold, Cannes Young Lions
  • 1× Winner, Germany Young Lions

D&AD

  • 1× Wood Pencil
  • 1× Shortlist

LIA

  • 2× Bronze

The One Show

  • 2× Merit
  • 4× Shortlist

ADC Germany

  • 2× Bronze
  • 4× Shortlist

ADC Europe

  • 1× Bronze

ADC Global

  • 2× Shortlist

Eurobest

  • 2× Bronze
  • 1× Shortlist

New York Festivals

  • 1× Bronze
  • 8× Finalist

Epica

  • 1× Bronze

Spotlight

  • 1× Bronze

Die Klappe

  • 1× Shortlist

Webby Awards

  • 1× Honoree

Clio

  • 1× Shortlist

Campaign Big Awards

  • 2× Shortlist

The Caples

  • 1× Silver
  • 1× Bronze

Ad Stars

  • 1× Crystal
  • 1× Bronze

CommAwards

  • 1× Silver
  • 1× Bronze

Gerety Awards

  • 1× Shortlist

El Ojo de Iberoamérica

  • 1× Shortlist, Young Talents

Press & rankings

Lürzer’s Archive

  • 1× Cover
  • 1× Top 10 Print of the Year
  • 2× Print of the Week
  • 4× Featured

W&V

  • 1× Top 10 Newcomers Germany
  • 3× Top of the Week
  • 1× Creation of the Day

Horizont

  • 1× 35 Creatives under 35

Teaching

  • 2021Miami Ad School EuropeBerlin
  • 2019Escola CucaSão Paulo
  • 2018Miami Ad School EuropeHamburg
  • 2016School of Communication ArtsLondon

Education

  • 2025–2027Instituto Junguiano de Ensino e PesquisaPost-graduate in Analytical Psychology
  • 2012Escola CucaCreative Copywriting
  • 2007–2011Fundação Armando Álvares Penteado (FAAP)Bachelor’s in Social Communication & Advertising

Clients

Automotive

Volkswagen, BMW, smart, Porsche

Retail & restaurants

Burger King, Waitrose, John Lewis

Food & drink

Skittles, Nutella, Lipton

Travel

GetYourGuide, Deutsche Bahn, Virgin Atlantic

Tech & entertainment

Amazon, Prime Video, Nokia, PlayStation, Deutsche Telekom

Finance

Halifax, Aviva, Shopify

Luxury & sport

Harvey Nichols, Nike

Health & NGOs

NSPCC, Save One Person