The John Lewis Christmas Theory

What if all the John Lewis Christmas ads were connected? Pretty much like the Pixar Theory, but for advertising.

I wrote, edited and produced, alongside DaHouse Audio, this personal project using footage from all original JL ads from the past decade.

🇬🇧LBB Online 🇩🇪W&V 🇧🇷Clube de Criação 🇪🇸Marketing Directo

Release: 2020