smart | Bad Parking

in 2019 Europe experienced the boom of e-scooters, which were often parked in the most inconvenient places. We decided to capture these real incidents to advertise smart’s new feature “ready to park” - which helps drivers find a suitable place to park

CW: Eduardo Balestra | AD: Luis Gatti | AD/CD: Pedro Americo | Agency: BBDO Berlin | Photographer: Murat Aslan

Release: 2020