To raise awareness for organ donation amongst ps5 gamers, we got Demon’s Souls streamers to become the “Angel’s Souls”, invading other player’s worlds to gift them a special item that restores their characters’ lives.
By “donating life” in the virtual world, we were telling all the gaming community to donate life in the real world too, through the NYC based organisation Save One Person.
CW: Eduardo Balestra | AD: Luis Gatti | CD: Pedro Americo, Agency: BBDO Berlin
Release: 2021