Aware that Germans love drinking Prosecco at Easter Brunches, we borrowed one of Christ’s most famous miracles to create a raffle in Gorillas social channels, giving customers a chance to turn a bottle of water (bought from Gorillas) into 6 bottles of Scavi & Ray.
These were the organic and the paid content promoting the raffle:
(if you’re wondering, yup. I played the Son of God)
and here the email we sent to churn customers (which got the best conversion amongst all CRM)